If that is what your organisation wants, then you need a content strategy for your website. Ideally every organisation that interacts or engages with any audiences, needs to define a clear roadmap of, what, why, how, where and whom it interacts with its audiences. Small organisations/companies may quickly overlook the necessity of this feature, but if you are going to see the growth you want, you might want to consider a content strategy as another vehicle to growth.

Ready to give it a try?

Our team of content strategists has a wide skillset including, information architecture, corporate communication, data science, programming, copy writing, project management, advertising among others. Contact us for details on how we can help you develop a comprehensive result oriented content strategy. Contact Us

At the very center is the core content strategy. Which defines how an organization

(or project) will use content to achieve its objectives and meet its audiences’ needs.

The core strategy informs what the content will be and how it will be structured:

Substance:

What kinds of content do we need (topics, types, sources, etc.)? What messages does content need to communicate to our audience? This also involves understanding your audiences through creating personas and their experiences.

Structure:

How is content prioritized, organized, formatted, and displayed? (Structure can include Information Architecture, metadata, data modeling, linking strategies, etc.)

The core content strategy also informs how people (specifically content owners and overseers) will help drive the content lifecycle:

Workflow:

What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?

Governance:

How are key decisions about content and content strategy made? How are changes initiated and communicated? 

Good content is magnetic, it educates (makes people smarter), entertains or even amazes your audience because it starts with a focus on them, looks out for their interests, not you.

Content Strategy is credible, trustworthy, transparent content that enhances the organization’s strategic goals.

 What Content Strategy Does:

In summary: Content strategy guides or acts as roadmap for your plans for the creation/discovery, processing, delivery, and governance of content.

Content Strategy helps us find ways to better understand all aspects of our content, which means we can make smarter, more informed decisions about how we’re going to select and execute our tactics.

Why You Need a Web Content Strategy

Nature has always been a give and take affair, from respect, trade through love, to everything we do in life. Therefore, people aren’t going to waste their valuable time on content that is about you and not them, meaning you have to repurpose your content focus on them.

How

At the very center is the core content strategy. Which defines how an organization

(or project) will use content to achieve its objectives and meet its audiences’ needs.

The core strategy informs what the content will be and how it will be structured:

Substance:

What kinds of content do we need (topics, types, sources, etc.)? What messages does content need to communicate to our audience? This also involves understanding your audiences through creating personas and their experiences.

Structure:

How is content prioritized, organized, formatted, and displayed? (Structure can include Information Architecture, metadata, data modeling, linking strategies, etc.)

The core content strategy also informs how people (specifically content owners and overseers) will help drive the content lifecycle:

Workflow:

What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?

Governance:

How are key decisions about content and content strategy made? How are changes initiated and communicated? 

Who Needs a Content Strategy

Great content Meets users’ needs and supports key business objectives. It engages and informs. It’s well-written and intuitively organized. It keeps people coming back for more.

If that is what your organisation wants, then you need a content strategy for your website. Ideally every organisation that interacts or engages with any audiences, needs to define a clear roadmap of, what, why, how, where and whom it interacts with its audiences. Small organisations/companies may quickly overlook the necessity of this feature, but if you are going to see the growth you want, you might want to consider a content strategy as another vehicle to growth.

Ready to give it a try?

Our team of content strategists has a wide skillset including, information architecture, corporate communication, data science, programming, copy writing, project management, advertising among others. Contact us for details on how we can help you develop a comprehensive result oriented content strategy. Contact Us

CRBT (Caller Ring Back Tones)

We Develop & Manage CRBT Content Provider portals: Caller Ring Back Tone (CRBT) is a special feature through which the calling party can hear a song or music instead of the default "ring ring" tone. CRBT serves as a mechanism for the subscribers to make a statement of their personality, mood, character or nature by playing a suitable music or sound.