Renown Statistician and Entrepreneur Herb Simon, once said that “In God we trust, all the rest must bring data” Improving and optimizing your marketing starts with understanding your marketing data. With data you can make better informed decisions to increase profits, reduce expenses, to find solutions to challenges in society and business, to convince clients, to engage others to follow your cause, even to win the world cup like Germany did in 2014.
But have data is one thing and being able to use it to do the above is another. Data scientists are trained to use all available and or relevant data to effectively tell a story that can be easily understood by non-practitioners, repurpose data to give various interesting insights, and predictions, using advanced computing, mathematical, visualization, scientific methods, statistics, ethical hacking among other disciplines.
Using modern analytics tools and techniques like Teradata, Tableau, Socrata, Python, Machine Learning, among others, we can innovatively highlight hitherto unforeseen important insights and dimensions that can highly enhance available data to be put to more new creative and interventional use.