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Content Strategy: How?


 Web Content Strategy: How To

At the very center is the core content strategy. Which defines how an organization

(or project) will use content to achieve its objectives and meet its audiences’ needs.

The core strategy informs what the content will be and how it will be structured:

Substance:

What kinds of content do we need (topics, types, sources, etc.)? What messages does content need to communicate to our audience? This also involves understanding your audiences through creating personas and their experiences.

Structure:

How is content prioritized, organized, formatted, and displayed? (Structure can include Information Architecture, metadata, data modeling, linking strategies, etc.)

The core content strategy also informs how people (specifically content owners and overseers) will help drive the content lifecycle:

Workflow:

What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?

Governance:

How are key decisions about content and content strategy made? How are changes initiated and communicated? 

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Elmot Limited

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